Category: Marketing and Sales
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The Ultimate Guide (Expert Tips + Data to Know)
[ad_1] I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter.
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35 Vision And Mission Statement Examples That Will Inspire Your Buyers
[ad_1] Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.
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What is a Competitive Analysis — and How Do You Conduct One?
[ad_1] Every time I work with a new brand, my first order of business is to conduct a competitive analysis.
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21 Brand Style Guide Examples I Love (for Visual Inspiration)
[ad_1] Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of…
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How to Determine Your A/B Testing Sample Size & Time Frame
[ad_1] I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results.
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The Template You Need to Personalize Your Marketing
[ad_1] When prospects first come to your business page, they probably won’t just click and buy your offering immediately.
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How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)
[ad_1] If budgeting stresses you out, we have a lot in common, my friend.
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New Marketing Jobs That Focus on AI [Data + Examples]
[ad_1] Marketing is undergoing some major changes at the hands of AI.
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How HubSpot’s Head of Audience Development Breaks the Marketing Mold
[ad_1] It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but turned the industry on its head.
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Video Marketing Statistics & Insights from Wistia
[ad_1] In late 2023, I collaborated with an organization to increase its visibility and donations.